Hootsuite is too expensive — here's the real math

If you manage more than a couple of social accounts, the sticker price is never the real price. Legacy tools like Hootsuite and Sprout Social bill per seat and cap the social profiles on their cheaper plans — so the cost climbs with every teammate you add, and with every account once you outgrow the cap.

The per-seat trap

Hootsuite's entry plan, Standard, is $99 per user/month billed annually and covers 10 social accounts in total; unlimited accounts start on Professional at $199 per user/month. Sprout Social runs from $79 per seat/month (Essentials, billed annually, 5 profiles) to $399, with Standard at $199. Neither was built for the person running five, ten, or twenty accounts across platforms on a budget — that's exactly where per-seat pricing punishes you.

What Monarchly does differently

• Up to 10 accounts per platform on 11 networks (LinkedIn coming soon), on the Agency plan.
• AI metered per token instead of a flat monthly AI tax you may not use.
• Plans from $12/mo, with a free tier to start.

The result: instead of paying more as you grow, you manage main, backup, burner, and business accounts from one pane — and only pay for the AI you actually use.