Hootsuite is too expensive — here's the real math
July 20, 2026 · Monarchly · comparison · pricing
If you manage more than a couple of social accounts, the sticker price is never the real price. Legacy tools like Hootsuite and Sprout Social bill per seat and per social profile — so the cost climbs with every account and every teammate you add.
The per-seat trap
Hootsuite's entry plan is $99/mo for a single user and a limited number of social profiles. Sprout Social starts at $249/mo per seat. Neither was built for the person running five, ten, or twenty accounts across platforms — that's exactly where their pricing punishes you.
What Monarchly does differently
- Up to 10 accounts per platform across all 7 networks — on one plan.
- AI metered per token instead of a flat monthly AI tax you may not use.
- Plans from $12/mo, with a free tier to start.
The result: instead of paying more as you grow, you manage main, backup, burner, and business accounts from one pane — and only pay for the AI you actually use.
Run all your accounts from one pane.
Start free